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As a digital design manager for Alshaya, a leading retail company in the Middle East, I have worked on over 80 e-commerce websites and mobile applications for 16 international brands. It's been a dream come true to be part of the company's growth and success. Managing projects for multiple brands across 7 Middle Eastern countries has required me to be highly organized and skilled in stakeholder management. However, with the support of a great team, we have been able to deliver exceptional digital experiences to our customers. Being able to work with talented individuals and mentor junior designers has been a rewarding experience.
Leading the Guidlines, concepts, user journeys and UI & UX scenarios for the digital products of different brands including e-commerce websites, mobile applications in more than 7 countries.
Managing team of 7 Members ( 1 Design lead ) ( 2 Design Senior UX ) ( 1 Design Senior UI) (3 Graphic Designers )
Develop a comprehensive design system that includes guidelines for UI, interactions, functions, and behaviors, and implement it consistently across all digital platforms such as websites, mobile apps, and social media channels.
Conduct usability testing by creating high-fidelity prototypes with different software and interviewing users to identify usability issues and improve overall user experience , and use feedback to iterate and improve the product.
Leading commercial digital design activities for the various brands and markets from planning to release including monthly and seasonal updates for different platform (website / mobile application / social media).
Compare the user experience of our products and services to competitors and identify areas where we have an advantage and areas where we could improve.
Leading the trading teams from the design perspective (User Journey - Campaign Concepts - Page structure) to make sure that we are achieving the business goals and meeting the user’s expectations.
Reviewing all the assigned briefs and requirements from the business to make sure that aligned with all the design needs from content and assets.
Crafting a comprehensive product design plan involves a meticulous analysis of the project's timeline, resources, and budget.
Building and managing the design process between the design team and different teams ( Project management -Development -Marketting - Content - Translation)
My first job as a designer at Link Dot Net is a memorable one. I was both excited and nervous, as it was my first time in a design role. The project was a banner for Massrawy website, and I spent hours carefully selecting the perfect fonts and colors to represent the campaign identity. The final banner going live filled me with a sense of accomplishment and pride, which fueled my love for design. This experience taught me the importance of communication with clients and attention to detail, which proved to be valuable in my design journey.
Assisting senior designers in creating designs and layouts for various projects
Update the websites banners ( Massrawy – yallkora -Yallabina).
Participating in brainstorming sessions to generate new ideas
Creating graphics, illustrations, and logos for print and digital media
Editing and retouching images using Adobe Photoshop and other design software
Learning and following design guidelines and standards established by the company or clients
Collaborating with other team members and stakeholders to ensure timely completion of projects.
